Carlos Cendra Cruz

Director of Marketing and Communications, Mabrian Technologies

I have over 15 years of experience in business leadership, marketing, market research, and tourism. I have been a partner at Mabrian since 2017, when I identified the potential of artificial intelligence and data to transform decision making in the tourism sector, making it more efficient and sustainable. My expertise lies in identifying the needs of destinations and tourism companies in order to deliver solutions based on innovation, technology, and data. My focus is on achieving a truly operational approach to Data Intelligence that translates into increased efficiency and higher returns on strategic decision-making. I am an international speaker with extensive experience at leading global tourism events, including the G20, World Travel Market, ITB Berlin, FITUR, Arabian Travel Market, among many others. Today, Mabrian is the global reference company in Tourism Intelligence for destinations, serving clients in more than 60 countries and monitoring over 5,000 destinations across five continents.