Juan Miguel Moreno Magaña

Tourism Innovation & AI Specialist | CEO, Moreturismo Internacional

Juan Miguel Moreno Magaña is a leading specialist in tourism innovation, digital transformation, and the strategic application of artificial intelligence in destination development. As CEO of Moreturismo Internacional, he advises public and private organizations on data-driven decision-making, sustainable competitiveness, and the modernization of tourism ecosystems. He has participated in major international forums, including the Tourism Innovation Summit (TIS), where he contributes insights on how AI, analytics, and emerging technologies are reshaping destination management, marketing, and visitor experience. His work integrates technological innovation with a strong commitment to sustainability and territorial development..